Video: Communication Strategies to Build Trust in Gene Editing

Gene editing is a tool that can produce crops that reduce the environmental footprint, enhance nutrition, reduce allergens, improve yield and help plants and animals resist disease. In the midst of this promise, our ability to use gene editing hinges on public support – earning the trust of discerning consumers and food companies. Amy tePlate Church of The Center for Food Integrity presents five strategies to effectively communicate with consumers on this important topic.